In order for me to have a booming business, I need to acknowledge my SWOT Analysis carefully in order to help grow the business hopefully in a rapid pace. By knowing the SWOT, I have to apply,"An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)." (Marketing: An Introduction 10th Edition page. 54) When I have those attributes mastered, it will be easy for me to take in and take out any issue I would have.
"The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats." (Marketing: An Introduction 10th Edition page. 54) Listening to feedback would also help with the analysis.
Tuesday, December 1, 2015
Objectives
1. To promote the product nationally, then move on to internationally.
2. To give a free meal to everyone in Haiti (including other Third-World countries) with every purchase of the product.
3. For anyone who buys the product to learn more about the amazing culture that Haiti has. More representation.
4. For the consumer to enjoy the snack while knowing that they are doing good in the world.
An objective is,"A brand’s value proposition is the set of benefits or values it promises to deliver to consumers to satisfy their needs." (Marketing: An Introduction 10th Edition pg. 9) which is what my company will strive to do. Customer value is absolute key for success. And if I want the world to know more about Haiti and to aid them, it is important for me to always keep this in mind.
"Objectives for trade promotions include getting retailers to carry new items and more inventory, buy ahead, or promote the company’s products and give them more shelf space." (Marketing: An Introduction 10th Edition pg. 433) By doing this strategy, it will allow me to gain strong relationships with the retailers by being on good terms and gaining free advertisement by word and social media.
2. To give a free meal to everyone in Haiti (including other Third-World countries) with every purchase of the product.
3. For anyone who buys the product to learn more about the amazing culture that Haiti has. More representation.
4. For the consumer to enjoy the snack while knowing that they are doing good in the world.
An objective is,"A brand’s value proposition is the set of benefits or values it promises to deliver to consumers to satisfy their needs." (Marketing: An Introduction 10th Edition pg. 9) which is what my company will strive to do. Customer value is absolute key for success. And if I want the world to know more about Haiti and to aid them, it is important for me to always keep this in mind.
"Objectives for trade promotions include getting retailers to carry new items and more inventory, buy ahead, or promote the company’s products and give them more shelf space." (Marketing: An Introduction 10th Edition pg. 433) By doing this strategy, it will allow me to gain strong relationships with the retailers by being on good terms and gaining free advertisement by word and social media.
Business Mission Statement
"Every bag of Phileas Fogg's Fried Plantain Chips sold, a meal will be provided for every child and adult in Haiti, including any other Third World country."
Our business is about selling exotic snacks from around the world to around the world. The customers are mainly those in Haiti, but we also target our marketing towards all of the Caribbean, South America, and Southern Asia. And if the company is able to sell worldwide, than that is a bonus. One of the main goals to achieve for the business is to promote the memories of spending time with your family, enjoying a great home-cooked meal. Including,” the process of developing and maintaining a strategic fit between the organization’s goals and capabilities, and its changing marketing opportunities.” (Marketing: An Introduction 10th Edition page. 42) Because Fried Plantains are a very popular side dish, and can even be a dessert, many people will enjoy the savory (or sweet) flavors of the banana that will promote the feeling of happiness and the enjoyment of company by your friends and loved ones. Not only that, but our brand also promotes helping out those in need, regardless of who they may be. As a Haitian American, when I was younger I have always wanted to help out anyone that I could, even if they didn’t need the help at the time. But because I am in a position of power to lend a hand to anyone who is hungry or thirsty, I can do it with ease with the brand. Diversification is key with this product since it is based on real life food from a wide variety of cultures in the world. Because Diversification is,“ a strategy for company growth through starting up or acquiring business outside the company’s current products and markets.” (Marketing: An Introduction 10th Edition Chapter 2)
Our business is about selling exotic snacks from around the world to around the world. The customers are mainly those in Haiti, but we also target our marketing towards all of the Caribbean, South America, and Southern Asia. And if the company is able to sell worldwide, than that is a bonus. One of the main goals to achieve for the business is to promote the memories of spending time with your family, enjoying a great home-cooked meal. Including,” the process of developing and maintaining a strategic fit between the organization’s goals and capabilities, and its changing marketing opportunities.” (Marketing: An Introduction 10th Edition page. 42) Because Fried Plantains are a very popular side dish, and can even be a dessert, many people will enjoy the savory (or sweet) flavors of the banana that will promote the feeling of happiness and the enjoyment of company by your friends and loved ones. Not only that, but our brand also promotes helping out those in need, regardless of who they may be. As a Haitian American, when I was younger I have always wanted to help out anyone that I could, even if they didn’t need the help at the time. But because I am in a position of power to lend a hand to anyone who is hungry or thirsty, I can do it with ease with the brand. Diversification is key with this product since it is based on real life food from a wide variety of cultures in the world. Because Diversification is,“ a strategy for company growth through starting up or acquiring business outside the company’s current products and markets.” (Marketing: An Introduction 10th Edition Chapter 2)
Pitch
For the final assignment for Marketing, we are supposed to remake an older snack brand from 1982 called Phileas Fogg. It was quite popular in its time with exotic snacks from around the world, including a letter from Phileas Fogg himself about his adventure in whichever country the snack is based off of. But, due to being bought out from a larger corporation, the brand has been turned into an ordinary potato chip brand. Losing the spark that was Phileas Fogg snacks, it is up to the class to make it great again. Since we had the option of choosing which snack and country for the assignment, I have personally chosen Haiti as my country using Fried Plantains as my snack of choice. Reason being is because I knew for a fact that no one else in the class would choose this country cause of the lack of representation it has. Plus, being a Haitian American myself I wanted to brand out one of my favorite childhood snacks. Knowing that I am not the only one that has this feeling towards this type of islander food. And what better ways to share this delight than to market it around the world?
Not only will people enjoy the savory snack that is Fried Plantains, an already popular food in the Caribbean, South America, and Southern Asia, it will bring representation to Haiti and its wonderful people and culture. "Each culture contains smaller subcultures, or groups of people with shared value systems based on common life experiences and situations. Subcultures include nationalities, religions, racial groups, and geographic regions." (Marketing: An Introduction 10th Edition page. 137) That is one of my main goals with this project. Others include fun history facts about the country, the sensation of a great home cooked meal in one package, and to also have some proceeds go to said country(s) to help the people with any issues that they may need help with financially. Even if there is the possibility that this product may not make the sales I would like for it to have, more than anything I would like to have my message be spread across the world that is the beauty of Haiti and its people.
Not only will people enjoy the savory snack that is Fried Plantains, an already popular food in the Caribbean, South America, and Southern Asia, it will bring representation to Haiti and its wonderful people and culture. "Each culture contains smaller subcultures, or groups of people with shared value systems based on common life experiences and situations. Subcultures include nationalities, religions, racial groups, and geographic regions." (Marketing: An Introduction 10th Edition page. 137) That is one of my main goals with this project. Others include fun history facts about the country, the sensation of a great home cooked meal in one package, and to also have some proceeds go to said country(s) to help the people with any issues that they may need help with financially. Even if there is the possibility that this product may not make the sales I would like for it to have, more than anything I would like to have my message be spread across the world that is the beauty of Haiti and its people.
Saturday, November 14, 2015
Week Six EOC: "Me X Three"
Three items that define who I am as a person would be my Clarinet, Drawing Tablet, and Art supplies. We’ll start off with the Clarinet. When I was in the sixth grade I joined the Band, and my instrument of choice was the Clarinet. Now that I think about it, I honestly don’t remember why I chose that instrument. Maybe I thought that it would be one of the easiest to learn. (I was wrong ha-ha.) But it wasn’t until a year later that I would own one for myself instead of renting one at school. My mother bought it for me on my birthday, on one condition: to stick to band up until my senior year in high school so that her money didn’t go to waste. Luckily for her I absolutely loved band and ended up being one of the best players in both middle school and high school.
Next up is my Drawing Tablet. Bought it in 2013 I believe. It was around that time when I was just beginning my freshman year in college and was introduced to making digital art on my own. I bought it for around $99 (with my mother’s money of course), and started drawing with it immediately. It was a huge obstacle at first, and being self-taught made it more difficult. But with enough time and practice I’ve become more comfortable with it and have made some of my best pieces because of it.
Last are my Traditional Art Supplies. Regular plain white paper with any pencil or pen were the only tools that I had for drawing, and for years at a time too. But back then that was more than enough to start pushing myself to become the artist that I am today.
Next up is my Drawing Tablet. Bought it in 2013 I believe. It was around that time when I was just beginning my freshman year in college and was introduced to making digital art on my own. I bought it for around $99 (with my mother’s money of course), and started drawing with it immediately. It was a huge obstacle at first, and being self-taught made it more difficult. But with enough time and practice I’ve become more comfortable with it and have made some of my best pieces because of it.
Last are my Traditional Art Supplies. Regular plain white paper with any pencil or pen were the only tools that I had for drawing, and for years at a time too. But back then that was more than enough to start pushing myself to become the artist that I am today.
Saturday, November 7, 2015
Week Five EOC: "Social Networks and Job Hunting"
As the title states, in the modern age of technology it is becoming more and more common for employers to search for qualified workers through social media. By doing so, this gives traditional job boards a run for their money while newer employers are scouting massive social networks such as Facebook for example. In a 2011 study it stated that, "Candidates have been 50% more likely to apply to positions they found through Facebook than through other means..." (Job Recruiters Turn To Facebook To Find Candidates; The Wall Street Journal) Since the study, Facebook accounts that are for hiring made up only 1% at the time. But that didn't stop the trend from growing and spreading rapidly. Another trend that seems to be going on is recruiters hiring customers and turning them into influential brand ambassadors for their companies.
They only choose those who are fully dedicated to their product(s) and have decent-sized social groups. Once they do, the companies place them into training programs and give them the latest technology, merchandise, and any other items that the ambassadors will need to promote. Companies such as JetBlue, Sony, Microsoft, McDonald's, etc. have joined the game. JetBlue has come to the realization that those,"...who are typically thought of as influentials. The best ambassadors, he says, are "friendly, everyday brand loyalists who love to talk to people." (Marketing: An Introduction Chapter 5 page 144) And this is them talking about their young adult brand ambassadors. In all honesty, I would not mind one bit if I could go for a position like this for a company or brand that I love. If I had the opportunity, I would probably go for one that was food relate. Oh, my goodness that would fantastic. Especially if one of the perks would be able to travel for free, just for food tasting.
They only choose those who are fully dedicated to their product(s) and have decent-sized social groups. Once they do, the companies place them into training programs and give them the latest technology, merchandise, and any other items that the ambassadors will need to promote. Companies such as JetBlue, Sony, Microsoft, McDonald's, etc. have joined the game. JetBlue has come to the realization that those,"...who are typically thought of as influentials. The best ambassadors, he says, are "friendly, everyday brand loyalists who love to talk to people." (Marketing: An Introduction Chapter 5 page 144) And this is them talking about their young adult brand ambassadors. In all honesty, I would not mind one bit if I could go for a position like this for a company or brand that I love. If I had the opportunity, I would probably go for one that was food relate. Oh, my goodness that would fantastic. Especially if one of the perks would be able to travel for free, just for food tasting.
Friday, November 6, 2015
Week Four EOC: "New App"
The assignment was to come up with a new app for smart phones that would be beneficial to both myself and to the world. It took me a while to come up with an original idea, seeing as how there are practically hundreds of thousands of different apps that have already been created. But I did manage to come up with one idea. Since nowadays if you are someone with a phone that can access the internet/handle apps, you are more than likely using your phone 24/7. Whether you're using it for business or personal reasons, you expect your phone to be charged, have unlimited uses, and reliable whenever you may need it. But that isn't the case for most people. As a solution, I thought that having an app that could tackle the challenges and relieve your worries in just one quick fix.
An app that allows you unlimited minutes and access to the internet, being connected to the U.S. Satellite, while also preserving your battery life for an abounding amount of time. It would be called, "Conserve Suite". The app will be a free communication service including Wi-Fi, no matter where you may be, and a special optimizing feature that will conserve you battery life for long periods of time. If this app were real, I would download it in a heartbeat. Knowing from past experiences, having and phone with even a basic plan can be so expensive and challenging to keep up with the payments. As someone who doesn't always have the means to pay for something, an app like the Conserve Suite would definitely lift a load off of my shoulders. You never know when you will need a phone in an emergency and not having the minutes or connection to make a simple phone call.
An app that allows you unlimited minutes and access to the internet, being connected to the U.S. Satellite, while also preserving your battery life for an abounding amount of time. It would be called, "Conserve Suite". The app will be a free communication service including Wi-Fi, no matter where you may be, and a special optimizing feature that will conserve you battery life for long periods of time. If this app were real, I would download it in a heartbeat. Knowing from past experiences, having and phone with even a basic plan can be so expensive and challenging to keep up with the payments. As someone who doesn't always have the means to pay for something, an app like the Conserve Suite would definitely lift a load off of my shoulders. You never know when you will need a phone in an emergency and not having the minutes or connection to make a simple phone call.
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