"Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need." (Marketing: An Introduction 10th Edition page. 208) With the Fried Plantains, I want them to satisfy both wants and needs. Reason being for the want is the savory flavor of the snack that will leave you wanting a refreshing beverage. And the need of wanting a taste of a home-cooked meal with ease, while also knowing your money is being used to help feed another person.
"Product is a key element in the overall market offering. Marketing-mix planning begins with building an offering that brings value to target customers. This offering becomes the basis upon which the company builds profitable customer relationships." (Marketing: An Introduction 10th Edition page. 208) Because family value is one of the main objectives with the brand, I would very much like to push for the message of quality time spent with your family and friends. Because for some, if not most, family can be the only thing that matters and/or is all that you may have. Everyone deserves the love and warmth of family.
Example of sizing and how many to put in:
http://www.amazon.com/Jack-Links-Jerky-Teriyaki-3-25-Ounce/dp/B002OFUAJA
http://www.amazon.com/Jack-Links-Jerky-Original-1-5-Ounce/dp/B001SIRU42
Because my main target market is in the Caribbean, South America, and Southern Asia, this product will be perfect for the consumers because the product is exactly what they would be looking for from the actually side dish. Again, I am basing my product on Fried Plantains which is an extremely popular side dish/snack in these regions."Targeting also benefits consumers—companies serve specific groups of consumers with offers carefully tailored to their needs." (Marketing: An Introduction 10th Edition page. 192), which is exactly what this product strives to be. A quick snack that will remind you of a home-cooked meal.
"Smart targeting helps companies to be more efficient and effective by focusing on the segments that they can satisfy best and most profitably." (Marketing: An Introduction 10th Edition page. 192) When using the logic from the quote, I will be able to make the product more appealing to my target audience by adding bits and pieces of said target market’s culture in the look of the brand, and also the taste of the culture as well. That way the customer never gets tired of the taste. Not only that, but by adding those unique flavors from the different countries, branding those tastes to different places will broaden the company and make a huge profit. Giving customers from a variety of backgrounds a taste of another’s culture.
In order for me to have a booming business, I need to acknowledge my SWOT Analysis carefully in order to help grow the business hopefully in a rapid pace. By knowing the SWOT, I have to apply,"An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)." (Marketing: An Introduction 10th Edition page. 54) When I have those attributes mastered, it will be easy for me to take in and take out any issue I would have.
"The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats." (Marketing: An Introduction 10th Edition page. 54) Listening to feedback would also help with the analysis.
1. To promote the product nationally, then move on to internationally.
2. To give a free meal to everyone in Haiti (including other Third-World countries) with every purchase of the product.
3. For anyone who buys the product to learn more about the amazing culture that Haiti has. More representation.
4. For the consumer to enjoy the snack while knowing that they are doing good in the world.
An objective is,"A brand’s value proposition is the set of benefits or values it promises to deliver to consumers to satisfy their needs." (Marketing: An Introduction 10th Edition pg. 9) which is what my company will strive to do. Customer value is absolute key for success. And if I want the world to know more about Haiti and to aid them, it is important for me to always keep this in mind.
"Objectives for trade promotions include getting retailers to carry new items and more inventory, buy ahead, or promote the company’s products and give them more shelf space." (Marketing: An Introduction 10th Edition pg. 433) By doing this strategy, it will allow me to gain strong relationships with the retailers by being on good terms and gaining free advertisement by word and social media.
"Every bag of Phileas Fogg's Fried Plantain Chips sold, a meal will be provided for every child and adult in Haiti, including any other Third World country."
Our business is about selling exotic snacks from around the world to around the world. The customers are mainly those in Haiti, but we also target our marketing towards all of the Caribbean, South America, and Southern Asia. And if the company is able to sell worldwide, than that is a bonus. One of the main goals to achieve for the business is to promote the memories of spending time with your family, enjoying a great home-cooked meal. Including,” the process of developing and maintaining a strategic fit between the organization’s goals and capabilities, and its changing marketing opportunities.” (Marketing: An Introduction 10th Edition page. 42) Because Fried Plantains are a very popular side dish, and can even be a dessert, many people will enjoy the savory (or sweet) flavors of the banana that will promote the feeling of happiness and the enjoyment of company by your friends and loved ones. Not only that, but our brand also promotes helping out those in need, regardless of who they may be. As a Haitian American, when I was younger I have always wanted to help out anyone that I could, even if they didn’t need the help at the time. But because I am in a position of power to lend a hand to anyone who is hungry or thirsty, I can do it with ease with the brand. Diversification is key with this product since it is based on real life food from a wide variety of cultures in the world. Because Diversification is,“ a strategy for company growth through starting up or acquiring business outside the company’s current products and markets.” (Marketing: An Introduction 10th Edition Chapter 2)
For the final assignment for Marketing, we are supposed to remake an older snack brand from 1982 called Phileas Fogg. It was quite popular in its time with exotic snacks from around the world, including a letter from Phileas Fogg himself about his adventure in whichever country the snack is based off of. But, due to being bought out from a larger corporation, the brand has been turned into an ordinary potato chip brand. Losing the spark that was Phileas Fogg snacks, it is up to the class to make it great again. Since we had the option of choosing which snack and country for the assignment, I have personally chosen Haiti as my country using Fried Plantains as my snack of choice. Reason being is because I knew for a fact that no one else in the class would choose this country cause of the lack of representation it has. Plus, being a Haitian American myself I wanted to brand out one of my favorite childhood snacks. Knowing that I am not the only one that has this feeling towards this type of islander food. And what better ways to share this delight than to market it around the world?
Not only will people enjoy the savory snack that is Fried Plantains, an already popular food in the Caribbean, South America, and Southern Asia, it will bring representation to Haiti and its wonderful people and culture. "Each culture contains smaller subcultures, or groups of people with shared value systems based on common life experiences and situations. Subcultures include nationalities, religions, racial groups, and geographic regions." (Marketing: An Introduction 10th Edition page. 137) That is one of my main goals with this project. Others include fun history facts about the country, the sensation of a great home cooked meal in one package, and to also have some proceeds go to said country(s) to help the people with any issues that they may need help with financially. Even if there is the possibility that this product may not make the sales I would like for it to have, more than anything I would like to have my message be spread across the world that is the beauty of Haiti and its people.
Three items that define who I am as a person would be my Clarinet, Drawing Tablet, and Art supplies. We’ll start off with the Clarinet. When I was in the sixth grade I joined the Band, and my instrument of choice was the Clarinet. Now that I think about it, I honestly don’t remember why I chose that instrument. Maybe I thought that it would be one of the easiest to learn. (I was wrong ha-ha.) But it wasn’t until a year later that I would own one for myself instead of renting one at school. My mother bought it for me on my birthday, on one condition: to stick to band up until my senior year in high school so that her money didn’t go to waste. Luckily for her I absolutely loved band and ended up being one of the best players in both middle school and high school.
Next up is my Drawing Tablet. Bought it in 2013 I believe. It was around that time when I was just beginning my freshman year in college and was introduced to making digital art on my own. I bought it for around $99 (with my mother’s money of course), and started drawing with it immediately. It was a huge obstacle at first, and being self-taught made it more difficult. But with enough time and practice I’ve become more comfortable with it and have made some of my best pieces because of it.
Last are my Traditional Art Supplies. Regular plain white paper with any pencil or pen were the only tools that I had for drawing, and for years at a time too. But back then that was more than enough to start pushing myself to become the artist that I am today.
