Week Five EOC: "Social Networks and Job Hunting"

As the title states, in the modern age of technology it is becoming more and more common for employers to search for qualified workers through social media. By doing so, this gives traditional job boards a run for their money while newer employers are scouting massive social networks such as Facebook for example. In a 2011 study it stated that, "Candidates have been 50% more likely to apply to positions they found through Facebook than through other means..." (Job Recruiters Turn To Facebook To Find Candidates; The Wall Street Journal) Since the study, Facebook accounts that are for hiring made up only 1% at the time. But that didn't stop the trend from growing and spreading rapidly. Another trend that seems to be going on is recruiters hiring customers and turning them into influential brand ambassadors for their companies. 

They only choose those who are fully dedicated to their product(s) and have decent-sized social groups. Once they do, the companies place them into training programs and give them the latest technology, merchandise, and any other items that the ambassadors will need to promote. Companies such as JetBlue, Sony, Microsoft, McDonald's, etc. have joined the game. JetBlue has come to the realization that those,"...who are typically thought of as influentials. The best ambassadors, he says, are "friendly, everyday brand loyalists who love to talk to people." (Marketing: An Introduction Chapter 5 page 144) And this is them talking about their young adult brand ambassadors. In all honesty, I would not mind one bit if I could go for a position like this for a company or brand that I love. If I had the opportunity, I would probably go for one that was food relate. Oh, my goodness that would fantastic. Especially if one of the perks would be able to travel for free, just for food tasting.