Dozens
of trends have gained spotlight in the Video Game Industry over the past few
years. Such as the rise of popularity of Indie games, YouTube Gamers and Let’s
Plays, with women and people of color adding more diversity to the market. All
of these trends have one thing in common:
a mixture between Cash Cows and Stars, referencing the Boston Consulting
Group. The reason why I have come to this conclusion is because each trend
has a High-Growth, but a Low-Share business. To further explain, I’ll start off
with Indie games. “It's important to keep this in mind, as a
really good game can be a financial failure if it was done for the wrong
platform. ”(http://www.gamasutra.com/view/feature/132041/the_state_of_indie_gaming.php?print=1
) Because nowadays Indie games are becoming more accessible to the public, due
to the push of Let’s Players, has given independent animators and game
developers a growing following to help create more games for the public. Thus
allowing the genre to grow, but not have a steady market because of some of the
platforms that they used.
Speaking of Let’s Players, their
popularity has begun to skyrocket in the last three to five years, creating
large communities on YouTube and Twitch. It’s become such a huge deal lately, that YouTube launched a Gaming Stream site for just the gaming community Fall
of 2015. "It's like the MTV moment for the music industry--suddenly you have to have something that is enjoyable to watch... specifically aiming their games at YouTuber's."
(http://www.theguardian.com/technology/2015/jul/23/16-trends-that-will-change-the-games-industry) And finally: "... we'd love to see more diversity in the business of video game creation... As awareness grows, I have no doubt we'll see more smart, creative, and innovative woman rising in the industry." (http://www.bigfishgames.com/blog/2015-global-video-game-stats-whos-playing-what-and-why/) Now that more woman and people of color are speaking up about the lack of diversity after the Gamer Gate incident, the industry is making a change for the better by hiring more female creators, listening to more feedback, and being more open minded to the concept.
(http://www.theguardian.com/technology/2015/jul/23/16-trends-that-will-change-the-games-industry) And finally: "... we'd love to see more diversity in the business of video game creation... As awareness grows, I have no doubt we'll see more smart, creative, and innovative woman rising in the industry." (http://www.bigfishgames.com/blog/2015-global-video-game-stats-whos-playing-what-and-why/) Now that more woman and people of color are speaking up about the lack of diversity after the Gamer Gate incident, the industry is making a change for the better by hiring more female creators, listening to more feedback, and being more open minded to the concept.
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