"Every bag of Phileas Fogg's Fried Plantain Chips sold, a meal will be provided for every child and adult in Haiti, including any other Third World country."
Our business is about selling exotic snacks from around the world to around the world. The customers are mainly those in Haiti, but we also target our marketing towards all of the Caribbean, South America, and Southern Asia. And if the company is able to sell worldwide, than that is a bonus. One of the main goals to achieve for the business is to promote the memories of spending time with your family, enjoying a great home-cooked meal. Including,” the process of developing and maintaining a strategic fit between the organization’s goals and capabilities, and its changing marketing opportunities.” (Marketing: An Introduction 10th Edition page. 42) Because Fried Plantains are a very popular side dish, and can even be a dessert, many people will enjoy the savory (or sweet) flavors of the banana that will promote the feeling of happiness and the enjoyment of company by your friends and loved ones. Not only that, but our brand also promotes helping out those in need, regardless of who they may be. As a Haitian American, when I was younger I have always wanted to help out anyone that I could, even if they didn’t need the help at the time. But because I am in a position of power to lend a hand to anyone who is hungry or thirsty, I can do it with ease with the brand. Diversification is key with this product since it is based on real life food from a wide variety of cultures in the world. Because Diversification is,“ a strategy for company growth through starting up or acquiring business outside the company’s current products and markets.” (Marketing: An Introduction 10th Edition Chapter 2)
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