Implementation Evaluation Control

"The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives." (Marketing: A Introduction 10th Edition page. 57) And the one and only way to work with Implementation Evaluation is by making sure you do the research and use it properly. 

"Planning good strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to implement it properly." (Marketing: A Introduction 10th Edition page. 57) It is part of the company's Business Mission Statement to do all that it can in its power to do great in the marketplace by gaining customer value. Customer Value is what will make or break any company. 

"...marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how." (Marketing: A Introduction 10th Edition page. 57) The revamped Phileas Fogg brand always takes in the factors of who, where, when, and how for its products.