Product

"Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need." (Marketing: An Introduction 10th Edition page. 208) With the Fried Plantains, I want them to satisfy both wants and needs. Reason being for the want is the savory flavor of the snack that will leave you wanting a refreshing beverage. And the need of wanting a taste of a home-cooked meal with ease, while also knowing your money is being used to help feed another person. 

"Product is a key element in the overall market offering. Marketing-mix planning begins with building an offering that brings value to target customers. This offering becomes the basis upon which the company builds profitable customer relationships." (Marketing: An Introduction 10th Edition page. 208) Because family value is one of the main objectives with the brand, I would very much like to push for the message of quality time spent with your family and friends. Because for some, if not most, family can be the only thing that matters and/or is all that you may have. Everyone deserves the love and warmth of family. 

Example of sizing and how many to put in: 

http://www.amazon.com/Jack-Links-Jerky-Teriyaki-3-25-Ounce/dp/B002OFUAJA 

http://www.amazon.com/Jack-Links-Jerky-Original-1-5-Ounce/dp/B001SIRU42