Objectives

1. To promote the product nationally, then move on to internationally. 

 2. To give a free meal to everyone in Haiti (including other Third-World countries) with every purchase of the product. 

 3. For anyone who buys the product to learn more about the amazing culture that Haiti has. More representation. 

 4. For the consumer to enjoy the snack while knowing that they are doing good in the world. 

 An objective is,"A brand’s value proposition is the set of benefits or values it promises to deliver to consumers to satisfy their needs." (Marketing: An Introduction 10th Edition pg. 9) which is what my company will strive to do. Customer value is absolute key for success. And if I want the world to know more about Haiti and to aid them, it is important for me to always keep this in mind. 

"Objectives for trade promotions include getting retailers to carry new items and more inventory, buy ahead, or promote the company’s products and give them more shelf space." (Marketing: An Introduction 10th Edition pg. 433) By doing this strategy, it will allow me to gain strong relationships with the retailers by being on good terms and gaining free advertisement by word and social media.