Promotion

It is important that I promote the Fried Plantains so that I may be able to use the most of the money from the sales to go on with the charity that goes along with the company."Sales promotion is the most short-term of the promotion mix tools. Whereas advertising or personal selling says “buy,” sales promotions say “buy now.” "(Marketing: An Introduction 10th Edition page. 430) If I promote instead of advertising like personal selling and sales, I will be able to get the message of family and charity across more effectively.

"Finally, consumers have become more deal oriented. In the current economy, consumers are demanding lower prices and better deals. Sales promotions can help attract today’s more frugal consumers." (Marketing: An Introduction 10th Edition page. 430) I will definitely be making the product available for anyone to enjoy. Especially since in my target market countries, not everyone in those countries can afford and expensive snack with great ingredients.